Commercial Director (APAC) | Marketing/Events/Media

Key Responsibilities

Develop and execute commercial strategies to achieve revenue, profitability, and growth objectives.
Identify new market opportunities, service offerings, and strategic partnerships.
Drive business expansion across Singapore and regional markets.
Monitor market trends, competitor activities, and emerging opportunities to maintain a competitive edge.

Lead new business acquisition and strategic account growth initiatives.
Build and maintain lasting relationships with corporate clients, agencies, event organisers, associations, and government stakeholders.
Develop sales pipelines and oversee proposal development, presentations, and contract negotiations.
Collaborate with internal teams to convert opportunities into successful projects and long-term partnerships.

Manage and grow relationships with priority clients and strategic accounts.
Serve as the senior commercial point of contact for key stakeholders.
Identify upselling and cross-selling opportunities across venue sourcing, event management, and related services.
Ensure high levels of client satisfaction, retention, and repeat business.

Own commercial performance metrics, sales forecasts, and revenue targets.
Monitor project profitability and commercial viability.
Work closely with Finance and Operations teams to ensure commercial agreements support company profitability goals.
Develop pricing strategies and negotiate favourable commercial terms with clients and suppliers.

Lead, mentor, and develop the Business Development and Commercial teams.
Establish sales KPIs, performance objectives, and incentive programmes.
Foster a high-performance culture focused on accountability, collaboration, and client success.
Support talent development and succession planning within the commercial function.

Build strategic partnerships with venues, hotels, convention centres, destination management companies, and industry stakeholders.
Represent Unearthed Productions at industry conferences, networking events, and client engagements.
Enhance the company's market reputation and visibility through thought leadership and industry participation.

Bachelor's Degree in Business, Marketing, Hospitality, Events Management, or a related discipline.
Minimum 10 years of experience in business development, commercial management, sales leadership, or account management within the events, MICE, venue sourcing, hospitality, or experiential marketing sectors.
Proven track record of achieving revenue growth and commercial targets.
Extensive network across corporate, event agency, venue, hospitality, and procurement sectors.
Experience leading and developing high-performing commercial teams.
Good negotiation, presentation, and stakeholder management skills.
Excellent commercial acumen with the ability to balance growth and profitability.
Regional business development experience will be highly advantageous.